At Prospective Digital, we take pride in helping organisations expand their reach and achieve their goals through strategic digital marketing. Our collaboration with Exeter City RTC, a prominent football academy, was a fantastic opportunity to boost their brand awareness and fill their Talent Centres across Exeter and the South West. By leveraging cutting-edge social media strategies and creating impactful short-form content, we delivered remarkable results in a short timeframe.

Growing the Exeter City RTC Brand

Exeter City RTC sought our expertise to increase awareness of their Talent Centres and attract aspiring young footballers. With the power of digital platforms at our fingertips, we were able to:

• Achieve a 205% Increase in Viewership: By creating engaging, shareable short-form content for platforms like TikTok and Instagram Reels, we significantly boosted their online presence.
• Fill Every Talent Centre: Across Exeter and other South West locations, all Talent Centres reached capacity—a testament to the success of our campaign in connecting with their target audience.

The Power of Short-Form Content

Understanding the dominance of short-form video content in today’s digital landscape, we implemented a strategy that revolved around:

• Engaging Video Highlights: Showcasing the Talent Centre experience and the academy’s commitment to nurturing young talent.
• Social Media Optimisation: Creating and curating posts that resonated with the local community, driving interest and applications.
• Tailored Campaigns: Highlighting the opportunities and benefits of joining Exeter City RTC to appeal to both players and parents.

A Unified Approach to Growth

In addition to content creation, we managed the growth of their social media accounts, ensuring that their messaging was consistent, compelling, and reflective of the academy’s values. By improving the quality and reach of their content, we helped Exeter City RTC build a stronger connection with their audience.

Results That Speak Volumes

Our collaboration delivered tangible success:

• Expanded Awareness: Exeter City RTC is now recognised as a premier destination for young footballers in the South West.
• Full Talent Centres: The increase in applications ensured that all Talent Centres were fully booked, providing more opportunities for aspiring players to thrive.

Building Future Success

At Prospective Digital, we’re passionate about supporting organisations that empower the next generation. Working with Exeter City RTC has been a rewarding experience, and we’re proud to have played a role in their continued success.